---

Cause Marketing

The recent Cone/Roper Corporate Citizenship Study indicates that 89 percent of American consumers feel companies and non-profits should work together to support community causes. Eighty-six percent of people surveyed say that all things being equal, they will do business with a brand or company that they associate with a good cause.

Cause marketing is the strategic advancement of a brand through community service. Carter Public Relations works with clients to discover their talents and civic contributions – and to leverage those activities to the benefit of the business.

The firm has experience working with the news media and non-profits on projects that provide companies and individuals third-party validation with key stakeholders and customers. Carter PR is uniquely qualified to help clients leverage existing community work, bringing positive attention to these individuals and businesses and, just as importantly, their causes.

The agency creates and develops customized community programs that strategically align with client needs and interests. Carter PR principals have worked with a wide range of local and national organizations, including Feed The Children, the Dallas Independent School District, the Dallas Business Committee for the Arts, Shakespeare Dallas, the Southwestern Insurance Information Service, A Better Chance, the Texas Insurance Council, and New York University, just to name a few.